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What Engagement really means in 2015 - Emails ?

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AOL, Comcast, Gmail, and Outlook.com open up at EEC15 The 2015  Email Evolution Conference  ( #EEC15 ) just wrapped up, and the closing act was a noteworthy one. Four of the largest ISPs on one side, email marketers on the other. Paul Rock ( AOL ), Matthew Moleski ( Comcast ), Sri Somanchi ( Gmail ), and John Scarrow ( Outlook.com ) answered questions by Dennis Dayman (ReturnPath), Ryan Phelan (Acxiom Digital Impact), and many in the audience. What does engagement really mean for an ISP? Do opens matter? And clicks? Is reputation affected by inactive recipients? What else matters? What doesn’t? What do they tell their own email marketing team? Here are my notes on what the big 4 ISPs shared with us… before I forget! What does inbox engagement really mean? My inbox is different than yours The inbox is not a “global” concept: my inbox is different than everyone else’s. That’s how the Big 4 all see it: sender reputation and inboxing are two dif...
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Idle words...can ruin

  WORD FOR THE WEEK  23 October 2011 Christian Fellowship Church, Bangalore, India http://www.cfcindia.com ------------------------------------------------------------             Rebellion is Largely Centred Around the Tongue                                 Zac Poonen In Rev 13: 5-6, we read:  “And there was given to him a mouth speaking arrogant words and blasphemies; and authority to act for forty-two months was given to him.  And he opened his mouth in blasphemies against God, to blaspheme His name and His tabernacle, that is, those who dwell in heaven.” Notice the word ‘mouth’ occurring a number of times in this chapter - “a mouth like a lion” (v.2). Man’s praise of God is expressed through his mouth. And man’s rebellion against God is also expressed through his mouth. It says in Prov.18:21, “Death and life are in the power of the tongue...
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