Smooth as Silk


Location: Punjagutta, Hyderabad, Andhra Pradesh, India

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What Engagement really means in 2015 - Emails ?

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AOL, Comcast, Gmail, and Outlook.com open up at EEC15 The 2015  Email Evolution Conference  ( #EEC15 ) just wrapped up, and the closing act was a noteworthy one. Four of the largest ISPs on one side, email marketers on the other. Paul Rock ( AOL ), Matthew Moleski ( Comcast ), Sri Somanchi ( Gmail ), and John Scarrow ( Outlook.com ) answered questions by Dennis Dayman (ReturnPath), Ryan Phelan (Acxiom Digital Impact), and many in the audience. What does engagement really mean for an ISP? Do opens matter? And clicks? Is reputation affected by inactive recipients? What else matters? What doesn’t? What do they tell their own email marketing team? Here are my notes on what the big 4 ISPs shared with us… before I forget! What does inbox engagement really mean? My inbox is different than yours The inbox is not a “global” concept: my inbox is different than everyone else’s. That’s how the Big 4 all see it: sender reputation and inboxing are two dif...
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Idle words...can ruin

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